Billy Oppenheimer put together [an excellent summary](https://twitter.com/bpoppenheimer/status/1623377622934687768?s=12&t=6g5SNGtXRU3hCTC0XbEihQ) of some pretty alarming findings from [this research study](http://www1.psych.purdue.edu/~gfrancis/Classes/PSY392/ZhuEtAl2018.pdf). In short, when folks have a task list that is full of various “levels” of to-do items — some that are important, some that aren’t, some that are urgent right now, some that aren’t — folks end up prioritizing only the tasks that are urgent right now but are not very important at all.

(Inside the [Focus Course](https://thefocuscourse.com/course/), we have a simple framework for eliminating Urgency Mindset and the Urgency Effect for you and your organization.)