It’s been 90 days since [the re-design of Tools & Toys went live](, and when comparing the most recent numbers to the same quarter last year we saw a 3x growth in pageviews, unique visitors, and site revenue.

And so, on today’s episode of The Weekly Briefly I wanted to share more about why we decided to redesign the site, what our goals were, and what we think has contributed to the site’s growth (beyond just the new look).

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Tripling the Traffic and Income on Tools & Toys