That is one crazy deal for what looks to be a fantastic monitor.

**Update:** Jason Evangelho over at Forbes has [the specs of the monitor](http://www.forbes.com/sites/jasonevangelho/2014/01/07/dell-wasnt-joking-about-that-28-inch-sub-1000-4k-monitor-its-only-699/). The bad news is that it tops out at 30Hz 3840×2160 and 60Hz for 1920×1080, which means you probably don’t want it for your computer.

Dell’s Upcoming 28-Inch 4K Display, Just $700