Todd Olson:

> In our view, iBooks 2 + iBooks Author + iBookstore = a new [Wild West]( of publishing. And not only that, with interactive widgets, iBooks can also be a much less expensive way to create certain kinds of iPad applications, particularly ones that are primarily about presenting content. And not only that, iBooks could become a platform for publishing all kinds of other highly-interactive crazy stuff, from fancy ads to annual reports to [digital album]( extras to college course catalogs to user’s manuals to movie promos to…you get the idea.

It seems like the news and excitement around iBooks 2 and iBooks Author has all but fallen by the wayside since it was announced in January. But I just keep thinking that iBooks Author will prove to be a big deal down the road.

iBooks 2: More Than Meets the Eye?