PeachMac is an Apple retail store owned by Darryl Peck. Darryl is a long-time Apple user, former developer, and founder of the first ever Internet retail site outpost.com.
Nicole Carter interviewed Darryl for Inc.com, talking about how he maintains and supports the Apple brand, while also being competitive with Apple stores:
> Even though I am competing with this powerhouse brand, I think we’ve done a good job keeping up. And it’s also awe-inspiring. The iPad, for example, is the hottest piece of consumer electronics in the world. I’ve been in this business a long time, and the iPad launch was like being in 1995 when the World Wide Web came around. You just knew it was going to change the way we lived.