I saw this poster at Denver International Airport when I was flying home last month for Christmas. It’s an advertisement for Colorado Mountain College. To find them online they give you the suggested search term instead of an actual Web address. Just like [the trend Cabel Sasser saw while in Japan](http://www.cabel.name/2008/03/japan-urls-are-totally-out.html) back in 2008.

As good URLs become more and more rare, how long until this is common place?

No URL, Just a Search Term